Privacy Notice

Last updated: 24 December 2025

Controller: Fuller Three Limited (operating as BlazeBalm®)

What this notice covers

This notice explains how we collect, use, and protect personal information when you interact with our website, email us, or subscribe to our newsletter/waitlist.

Information we collect

Newsletter / waitlist: email address, and any optional fields you choose to provide (e.g., name, country, address fields).
Email enquiries: the content of your message and the contact details you include.
Website analytics and marketing tags (only if you opt in): limited technical data such as pages visited, approximate location, device/browser information, and event data collected by Google Analytics and/or Meta Pixel.

How we use your information

To add you to our newsletter/waitlist and send product updates, launch information, and relevant communications.
To respond to enquiries and manage business communications.
To measure and improve website performance and marketing (only where you have opted in to analytics/marketing cookies).

Lawful bases

Consent: for email marketing (newsletter/waitlist) and for analytics/marketing cookies and similar technologies.
Legitimate interests: to respond to direct enquiries you send us and to operate our business communications. Where we rely on legitimate interests, we balance our interests against your rights and expectations.

Who we share information with

Mailchimp (newsletter/waitlist delivery and list management), if you subscribe via the embedded form.
Google (Google Analytics), only if you opt in to analytics cookies.
Meta (Meta Pixel), only if you opt in to marketing cookies.

These providers may process information outside the UK. Where applicable, transfers are typically protected using appropriate safeguards (such as standard contractual clauses) provided by the vendor.

How long we keep your information

Newsletter/waitlist: until you unsubscribe, or we decide the list is no longer needed.
Enquiries: as long as necessary to respond and for reasonable business records thereafter.
Analytics/marketing: retention is managed within the relevant vendor settings and/or your browser controls, and only runs after you opt in.

Your rights

You may have rights to access, correct, delete, restrict, or object to processing of your personal information, and to withdraw consent at any time (without affecting the lawfulness of processing before withdrawal).

To exercise your rights, contact info@blazebalm.com.

If you are in the UK and have concerns, you can also complain to the Information Commissioner's Office (ICO).

Cookie preferences

You can manage cookies via the “Cookie settings” link in the website footer. You can also review our Cookie Policy.

This is a general privacy notice for our website and communications. If we launch new services, we may update this notice and will publish the revised version on this page.